Since we are already scanning people by party affiliation,as well as determining whether they drink coke or pepsi,or are cool or not,we might as well expand this to other areas of interaction,not just neuromarketing:we could,for example,do MRIs for candidates before they are sworn into office,so we know that their brains are at least healthy,and that they are able to comprehend concepts such as multilateralism,justice,fairness and truth.
Also,since we could conceptually take this same idea and pound a marketer with that,more money to the researcher,we could have complete departments of MRI Focus Groups,a complete marketing strategy based on the premise of injecting toxic chemicals on the bloodstream of a bunch of people and subject them to incredible high magnetic fields. Or we could simply give them TV and drugs,pretty much the same,only the rate of exposure is less that way.
Anyway:watching their reactions to a group of products,designs and packages,and measuring the blood flow on their brain would actually work wonders for marketing agencies. As a marketer,you would still jihack (jihad and hack) your products according to whatever twisted internal politics logic that particular company follows,but it would have an added component of science. pseudo-science,according to Cris,but still.
Next on the agenda:neuromarketing.
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