Promotion vs. Prevention

time machine
And now it comes down to how the PM directs their team: Either by focusing on the final goal, identifying possibilities and taking risks in attaining that goal, or by making sure that the product managing process is taken care of, that the stakeholders all maintain proper communication through channels, and that all figures related to the development and testing process are in place.

HBR now presents that, depending on the manager focus, a product manager might too focused on a promotion or prevention style; it could easily be argued that a promotion focus serves better the startup PM, but it has also been shown that a prevention focus is particularly used by startups when dealing with the later stages of the product management cycle.

Quiz: What’s your style?

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Do You Play to Win — or to Not Lose?.

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